After generating nearly half-a-billion streams, going gold in the US, in a climate where that achievement is becoming more and more rare, and launching a two-year whirlwind of sold out shows, Detroit’s I Prevail return with their second full-length and one of the year’s most anticipated releases with Trauma. The album will be released through Fearless Records on 29th March 2019.
Trauma represents a victorious moment in the wake of a series of trials and tribulations endured by the Michigan quartet. Even as they catapulted towards mainstream notoriety with 2016’s breakout Lifelines, they faced unforeseen and unbelievable hardship that might’ve broken any other band.
Brian Burkheiser [clean vocals]dealt with a debilitating and shocking vocal injury that jeopardized his future as a singer. He made it through, but dealt with the aftershocks of stress and anxiety. Mired in thoughts of potentially leaving the band, he made a choice. He got together with his band brothers in 2018 and they decided to craft the record they wanted to hear without outside input. Joined by producer Tyler Smith [Falling In Reverse], they emerged from 10 months in the studio with Trauma.
Now, the album represents a realization of their full potential. I Prevail elevate rock by making it unpredictable again, leaping from moments of metal, alternative, electronic, and hip-hop. This unpredictability powers the heavy and hard-hitting new single “Bow Down.” Click here to listen.
Additionally, they unveiled an accompanying single “Breaking Down,” which pairs glitchy flourishes with a hypnotic and heartfelt vocal performance and impactful refrain. Click here to listen.
Pre-order it here in physical and digital formats.
ABOUT I PREVAIL:
Gold-certified Michigan quartet I Prevail refashion, reup, and recharge rock music on their anxiously awaited 2019 sophomore offering, Trauma [Fearless Records]. If anybody can elevate the genre to mainstream ubiquity once more, it’s this band. Since their 2014 arrival, they set a precedent to cataylze rock’s evolution. The band put up astounding numbers rarely synonymous with the genre or their peers, for that matter.
Nearing half-a-billions treams and 115 million YouTube views, they moved over 500,000 albums worldwide, notched three #1 singles on SiriusXM Octane, and played 500-plus shows in just three years. Not to mention, they achieved a gold single in the form of their take on Taylor Swift’s “Blank Space” from the Heart Vs. Mind EP.
On the mega-anticipated 2019 offering Trauma, they uplift rock to a plateau where soundscapes can unpredictably toss and turn between heavy metal, alternative, hip-hop, and electronic moods without warning, boundaries, or rules. Meanwhile, the lyrics team with confessional emotionality as if ripped from the pages of a secret diary. Vulnerable, vital, and visceral, the 15-track opus illuminates the future, and it’s as bright and bold as the singles “Breaking Down“ and “Bow Down.”