IN FLAMES – “I, The Mask” out now, music video ‘Call My Name’ & final line-up for Borgholm Brinner


“The best IN FLAMES album since ‘Soundtrack To Your Escape’.”
ROCK HARD (IT), Emanuele Biani

“Definitely a contender for the Top Ten lists of 2019’s best albums”
METAL HAMMER (D), Matthias Weckmann

“Old School magic, fresh heaviness: “I, The Mask” emits a metallic grandeur like you last saw it on IN FLAMES’ ‘Reroute To Remain’.”
SONIC SEDUCER (D), Björn Springorum

Legendary Swedish visionaries IN FLAMES release their thirteenth studio album, titled»I, The Mask« via Nuclear Blast (worldwide, excl. North America) and E7M (Eleven Seven Music, North America) out now HERE on digital and deluxe CD that includes 1 bonus track. Additionally, the band is releasing a 2 LP limited edition vinyl that includes a Jesterhead pop-up, as well as a mailorder edition with Jesterhead latex mask.

Kicking off with the pounding anthem, ‘Voices’, the 12-track album takes you through a journey of the band’s signature melodic sound. From the anthemic riffing on the ballad ‘Call My Name’ to the relentless guitars on ‘Burn’ and sweetly syncopated groove of ‘I Am Above’, »I, The Mask«sees the band stretching out musically and crafting music that’s as catchy as it is crushing.

Watch/share the official video for ‘Call My Name’ here: https://www.youtube.com/watch?v=p1U4gkcp_40

“I love the act of creating something from nothing and then getting to travel the world and play these songs and see how they affect people. It’s extremely rewarding to hear how a certain song moves someone and then you talk to someone else and learn that it affected them in a profoundly different way. The dynamic between the creator and the fans and what they bring to the table is such an amazing feeling, so that’s a big part of our drive. To make something and share it with the world, that’s what we were meant to do.”
– Anders Fridén.

“For »Battles« I wrote a lot of the material at home first, but for this one, Anders and I really wanted to just get in a room together and see where it would take us. I think this process worked really well because a lot of the lyrics fed off the music, or Anders would come up with a really powerful line and it would inspire a riff, so there was a lot of symbiosis between us in the songwriting.” 
 Björn Gelotte.

The record reunites them with multi GRAMMY nominated producer Howard Benson (MY CHEMICAL ROMANCEMOTÖRHEAD) who also produced 2016’s »Battles«. Additionally, the album is mixed by GRAMMY award mixer, Chris Lord-Alge (CHEAP TRICK, LINKIN PARK) and mastered by GRAMMY award mastering engineer, Ted Jensen (PANTERA, EAGLES, GUNS N’ ROSES).  

»I, The Mask« is now available. Get your format of choice here: http://nblast.de/InFlamesITheMask
Order the album digitally, here: https://inflames.ffm.to/themask

IN FLAMES have also announced the final line-up to their second annual festival,BORGHOLM BRINNER, that will once again take place in the Borgholm Castle on the isle of Öland in Sweden on August 2nd and 3rd. While the band themselves will perform two different special sets on each night, these internationally renowned acts will join this year’s line-up:

Friday, August 2nd: 

AT THE GATESOF MICE & MEN HARDCORE SUPERSTARSKRAECKOEDLAN 

Saturday, August 3rd:

OPETHARCHITECTS
WITCHCRAFT
BOMBUS

Two-day-tickets have already been available to purchase and single-day tickets go on sale today at www.BorgholmBrinner.se

In case you missed the first four singles from the new record, make sure to watch the videos here:
‘I, The Mask’ lyric video: https://youtu.be/x0sujFluBlE
‘I am Above’ music video: https://www.youtube.com/watch?v=4OkSsFsXLD8
‘Burn’ lyric video: https://youtu.be/bmOJxULhHsY
‘(This Is Our) House’ lyric video: https://www.youtube.com/watch?v=ZoUgqwMX9oo

IN FLAMES — guitarist Björn Gelotte, vocalist Anders Fridén, guitarist Niclas Engelin, bassist Bryce Paul Newman and drummer Tanner Wayne — brought some major names on board for »I, The Mask«, including multi-Grammy nominated and winning industry staples such as: Howard Benson for production, Chris Lord-Alge for mixing and Ted Jensen for mastering. Artist Blake Armstrong created the album’s artwork, which is an interpretation of IN FLAMES’ mascot, The Jesterhead.

Tickets for IN FLAMES’ UK + Europe headline tour that kicks off on April 3 in Glasgow can be found @ www.inflames.com/tour and VIP packages and upgrades can be purchased here:https://bit.ly/2EtnVoe. For the full European tour routing, see below.

IN FLAMES European headline tour with Norma Jean and Light The Torch
03.04.              UK       Glasgow – SWG3
04.04.              UK       Manchester – O2 Ritz
05.04.              UK       London – The Roundhouse
06.04.              UK       Nottingham – Rock City
07.04.              UK       Bristol – SWX
09.04.              UK       Norwich – UEA
10.04.              B          Antwerp – Trix
12.04.              F          Nancy – L’Autre Canal
13.04.              F          Cambrai – Betizfest
15.04.              F          Lyon – Le Transbordeur
16.04.              F          Toulouse – Le Bikini
17.04.              F          Nîmes – Paloma
18.04.              CH       Zurich – Komplex 457

Other shows & festivals 2019
23.04.              RUS     St. Petersburg – A2
25.04.              RUS     Moscow – Glavclub
27.04.              BY        Minsk – Prime Hall
29.04.              UA       Kiev – Stereo Plaza

08.06.              FIN      Hyvinkää – Rockfest
13. – 16.06.     A         Nickelsdorf – Nova Rock
19. – 22.06.     I           Natz – Alpen Flair
23.06.              B          Dessel – Graspop Metal Meeting
25.06.              PL        Krakow – Mystic Festival
27.06.              N         Trondheim – Trondheim Rocks
29.06.              N         Sagene – Tons of Rock
02.08.              S          Öland – Borgholm Brinner
03.08.              S          Öland – Borgholm Brinner 

»I, The Mask« will undoubtedly showcase why IN FLAMES are one of the biggest metal bands in the world – never shying away from pushing their artistic boundaries, crafting music that’s as catchy as it is crushing. Formed in 1990, the band are considered one of the forefathers of melodic death metal and the purveyors of the ‘Gothenburg sound’. With thirteen studio albums under their belt, countless successful tours around the globe playing with the likes of METALLICA, IRON MAIDEN, MEGADETH and AVENGED SEVENFOLD – with millions of records sold and a massive fanbase worldwide, IN FLAMES have proven to be an unstoppable force. From their 1994 debut »Lunar Strain« onwards, the band’s intricate twin guitar attack, melodic vocals and superb arrangements have given them a signature sound that has evolved throughout the years.

More info on IN FLAMES:
www.inflames.com
www.facebook.com/inflames
www.nuclearblast.de/inflames
www.twitter.com/inflames_swe
www.instagram.com/inflames

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